IJSG : NJB : NCDPD : Jute Design Training, Chennai

Inauguration of Training on Design & Product Development at Chennai

Jute has traveled a long journey from “sack” to “sophistication”. Of late, a tremendous spreading of jute diversification activities has taken place in India and Bangladesh. In order to help the Jute Entrepreneurs for the sustainability, and considering the success of a training programme for jute Entrepreneurs/ Exporters/ Artisans/ Designers on Design and Product Development of Jute Diversified Product (JDP) especially the jute bags, organized by International Jute Study Group at DHAKA during October 24, 2011 to November 2, 2011. A similar such training programme, being jointly organized by “National Jute Board” (NJB) & “International Jute Study Group” (IJSG) & “National Centre for Design & Product Development” (NCDPD), during the period 16^th to 23^rd Dec’2011. at Hotel Dee Cee Manor, T. Nagar, Chennai

Mrs. Beela Rajesh, IAS, E.D., HEPC, inaugurating the 7-Day Jute Bag Design and Product Development Training programme of IJSG & NJB & NCDPD at Chennai on 16th Dec'2011, by lighting the Kuthuvizhakku, in a traditional manner

A Senior Jute Entrepreneur lighting the Lamp at inaugural Ceremony

The Training at Chennai with the specialized Practical & Visual training techniques is expected to provide innovative design and product development harmonizing the demands of international consumers so as to promote exports of diversified items. The reputed trainers, Ms. Amla Shrivastava, Product Designer and Crafts Facilitator and Mr.Rudy Rivera, Designer were the faculty members of the National Centre for Design and Product Development (NCDPD), India, an eminent organisation for Design & Product development under the Handicrafts Development Commissioner (Handicrafts), Ministry of Textiles, Government of India, will be conducting the whole training programme, at Chennai.

Chief Guest making inaugural address at the event

Mrs. Beela Rajesh, IAS, Executive Director, Handloom Export Promotion Council (HEPC) inaugurated the Training programme, by lighting the traditional “Kuthu Vizhakku” at Chennai on 16^th Dec’2011 at 10.00 a.m., at Hotel Dee Cee Manor, Chennai. Nearly 31 Jute entrepreneur, representing Export, design and manufacturing firms/ units, from Chennai, Madurai, Coimbatore & Bangalore, were participating in the Design and Product Development training. Mrs. Beela Rajesh, IAS, in her inaugural speech, spelt out the necessity of the Training, for the Jute entrepreneurs, and also pointed out that, this Training programme, will sharpen their skills and make them to be prepared for International challenges and to focus towards “Green Marketing”.

Chief Guest, in her inaugural address, appraised the developmental schemes of NJB and also invited the participants to make use of HEPC’s promotional events, including the “India International Handwoven Fair” to be held at Chennai, in march’2011, through NJB. .

Shri. T. Ayyappan, Market Promotion Officer, Southern region, in his Address, welcomed the gathering and also highlighted the background of this Training programme, pointing out that, this programme is second of its kind, after DHAKA training programme. Further he also pointed out that Jute export has increased from Rs.859 Crores in 2009-10 to Rs.1,854 Crores, in 2010-11, and indicated the Trainees to make use of such scope in the Jute Exports, and to come out with various Designer products, with Positive approach, and to project their Jute products, in tune with “Go Green” concept, prevailing in US & European markets. The Jute Crafts Design Contest to be held at Tirupur on 28^th Dec’2011, was also indicated to the Jute participants.

In this training programme of International Jute Study Group (IJSG), nearly 30 participants from Chennai, Madurai, Coimbatore, Bangalore & Trichur are participating and taking advantage of the programme. Shri. Suresh Babuji, Dy Director, MSME&DI, Chennai, in his address, highlighted the importance of various schemes of MSME&DI and also co-related the benefits of various Joint programmes of SISI & JMDC, in encouraging the Jute entrepreneurs, both in the Entrepreneurial angel & marketing angle. Mrs. Janaki Ananth, President, South India Jute Association, provided the Vote of Thanks

Click Here to view the Photos & Activity details & Videos, during the Valedictory Function on 23rd Dec'2011

Photos and Activities on DAY - 1

The Training Session was taken up by Ms.Amla Srivatsav and Mr. Rudy Rivera of NCDPD and various visual and practical sessions were made to the participants

Trainer Ms.Amla Srivastava during the Training session, presenting about new Design Trends

Mr.Rudy Rivera, the Trainer making Visual presentation to the Trainees

Participants at the Training Session

Photos and Activities on DAY - 2

DAY - 2

Second Day of the session had both Theoretical and practical sessions on Mood Board Creations, Design patterns and merchandising

Mood -Board making being videographed during the Training programme

Green Group making their Mood-Board

GROUPS with their respective Mood-Boards :

Mood-Board being explained by the Jute Trainees

Photos and Activities of DAY - 3

Day : 3

Training Session on 3rd Day also had both Theoretical & Practical sessions, but various other subjects were taught to the participants, in a interesting manner. On the third Day, Methodologies, Textures and Designs were elaborately explained and participants were made to do "Hands on" training, on the above subjects.

Panoramic view of the IJSG - NJB - NCDPD Jute Training at Chennai

Some video clip of the NJB & IJSG & NCDPD Jute Bag Design Training at Chennai during 16th to 23rd Dec'2011

Jute Trainees undergoing Practical Design Training at Chennai

A Group of Jute Trainees Creating their Jute bag Design

A video clip of the NJB & IJSG & NCDPD Jute Bag Design Training at Chennai during 16th to 23rd Dec'2011

Groups seriously preparing their Jute Assignment in the Training

Making their Design on their OWN, by the Techniques taught from the Jute Training

Photos and Activities of DAY - 4

Day : 4

Fourth Day of the Jute Training was the continuation of Mood-Board finishing and making of a finished product, in tune with the selected Mood-Board. 31 Jute participants in different groups, prepared their Jute products, following the procedures taught during the training and made Jute bags, suitable for various season/ occasion, on the 4^th day.

Mr. Rudy Rivera, Senior Designer (Native of Philippines) of NCDPD, Delhi making a synopsis on the Mood-Board presentation Programme.

The participants also made their presentations with their respective Mood Boards and their Photos & Video Clips are given below:

Jute Training Participants with their Mood-Boards

Ms. Amla Srivastava, Trainer from NCDPD supervising the Trainees

A Panoramic View of the IJSG Chennai Training on the 4th Day

Video Clips of Jute Training Participants making their presentation about their respective Mood-Boards

Photos and Activities of DAY - 5

Day : 5

On the Fifth Day of the Jute Training, participants had visual presentation on Design Trend and bag Trend and also Design Challenge, presented jointly by Ms. Amla Shrivastava & Mr. Rudy Rivera. Participants also made design challenges with paper bags and expressed their level of inputs from this training programme on the 5^th Day of the Training Programme. The inputs of the Trainers being both, Visual & Practical, participants felt the programme is expected to change their Total product range and is expected to make, in tune with the Market Taste / Trend

Design Challenge with Paper bags of the Participants

A Panoramic view of the 5th day Training session of IJSG-NJB-NCDPD Training Programme

Ms. Amla Shrivastava summing up the 5th day Training programme

Design Challange Collections

Photos and Activities of DAY - 6

Day : 6

On the Sixth Day of the Jute Training programme, Visual presentation was made on “Product Standards & Classification and about Visual Merchandising”. The product standards & Classifications, being adopted in US & European markets, for various household Utility articles, were briefed and presented to the participants presented jointly by Ms. Amla Shrivastava & Mr. Rudy Rivera. Participants were also explained about the impact of Visual merchandising in promoting the sales of products. They also briefed how, the combination of products, environments, and spaces tends to provide stimulating and engaging display to encourage the sale of a product or service. Practical sessions on Visual Merchandising was also taught to the participants, by the supervision of the Master Trainers.