Inauguration of Training on Design & Product Development at Chennai


          Jute has traveled a long journey from “sack” to “sophistication”.  Of late, a tremendous spreading of jute diversification activities has taken place in India and Bangladesh.  In order to help the  Jute Entrepreneurs for the sustainability, and considering the success of a training programme for jute Entrepreneurs/ Exporters/ Artisans/ Designers on Design and Product Development of Jute Diversified Product (JDP) especially the jute bags, organized by International Jute Study Group at DHAKA during October 24, 2011 to November 2, 2011.   A similar  such  training  programme,   being  jointly  organized  by  “National  Jute  Board” (NJB)  &  “International  Jute Study Group” (IJSG) &  “National  Centre for Design & Product Development” (NCDPD),  during the period  16th to 23rd Dec’2011. at   Hotel  Dee Cee  Manor,  T. Nagar, Chennai 
Mrs. Beela Rajesh, IAS, E.D., HEPC,  inaugurating the 7-Day Jute Bag  Design and Product Development Training programme  of  IJSG & NJB & NCDPD  at  Chennai  on   16th Dec'2011,  by lighting the Kuthuvizhakku, in a traditional manner 
A   Senior  Jute  Entrepreneur  lighting  the  Lamp at  inaugural Ceremony
The  Training at Chennai with the  specialized Practical & Visual training techniques is  expected  to  provide  innovative design and product development harmonizing the demands of international consumers so as to promote exports of diversified items.    The reputed trainers,  Ms. Amla Shrivastava, Product Designer and Crafts Facilitator and Mr.Rudy Rivera,  Designer  were  the faculty members of the National Centre for Design and Product Development (NCDPD), India, an eminent organisation for Design & Product development under the Handicrafts Development Commissioner (Handicrafts), Ministry of Textiles, Government of India,  will be conducting  the whole training  programme, at Chennai.
Chief Guest  making  inaugural  address  at  the  event
 Mrs. Beela  Rajesh,  IAS,  Executive Director,  Handloom  Export  Promotion  Council (HEPC)  inaugurated the  Training  programme, by  lighting  the traditional “Kuthu Vizhakku”  at  Chennai  on  16th Dec’2011  at  10.00 a.m.,   at  Hotel  Dee  Cee Manor,  Chennai. Nearly  31  Jute  entrepreneur,  representing  Export, design and manufacturing firms/ units,  from Chennai,  Madurai, Coimbatore & Bangalore,  were  participating  in the Design and Product Development training.   Mrs. Beela Rajesh, IAS,  in her  inaugural speech,  spelt out the  necessity  of the  Training,  for  the  Jute  entrepreneurs,   and  also  pointed out  that, this  Training  programme,   will  sharpen  their  skills and  make  them  to be  prepared  for  International  challenges   and  to focus towards  “Green Marketing”.

Chief Guest,  in her  inaugural  address, appraised  the  developmental  schemes of  NJB  and  also invited the  participants to make use of  HEPC’s promotional events,  including the  “India  International Handwoven Fair” to be held at  Chennai, in  march’2011,  through  NJB.  .  
Shri. T. Ayyappan,  Market Promotion Officer, Southern region, in his  Address,  welcomed the  gathering  and  also highlighted   the background  of  this  Training  programme,  pointing  out  that,  this  programme  is  second  of  its  kind,  after  DHAKA   training  programme.   Further he  also  pointed  out  that Jute export  has increased  from Rs.859 Crores  in 2009-10  to  Rs.1,854 Crores, in 2010-11,  and  indicated  the  Trainees  to  make use of such  scope in the  Jute  Exports,  and  to  come out  with various  Designer products, with Positive  approach,   and  to project their Jute products,  in tune with “Go Green”   concept,  prevailing in US &  European markets.    The  Jute Crafts  Design Contest to be  held at Tirupur on 28th Dec’2011,  was also indicated  to the  Jute participants. 
  In this training programme  of  International  Jute  Study Group (IJSG),  nearly 30  participants from  Chennai,  Madurai, Coimbatore, Bangalore & Trichur  are participating and taking  advantage of the programme.   Shri. Suresh Babuji, Dy Director,  MSME&DI, Chennai,  in his  address, highlighted the  importance  of  various  schemes  of  MSME&DI   and  also  co-related  the benefits of  various  Joint  programmes  of  SISI &  JMDC, in  encouraging  the  Jute  entrepreneurs,  both  in the  Entrepreneurial  angel  &  marketing  angle.   Mrs. Janaki Ananth,  President,  South India  Jute  Association,  provided the  Vote of  Thanks


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