Jute has traveled a long journey from “sack” to “sophistication”. Of late, a tremendous spreading of jute diversification activities has taken place in India and Bangladesh. In order to help the Jute Entrepreneurs for the sustainability, and considering the success of a training programme for jute Entrepreneurs/ Exporters/ Artisans/ Designers on Design and Product Development of Jute Diversified Product (JDP) especially the jute bags, organized by International Jute Study Group at DHAKA during October 24, 2011 to November 2, 2011. A similar such training programme, being jointly organized by “National Jute Board” (NJB) & “International Jute Study Group” (IJSG) & “National Centre for Design & Product Development” (NCDPD), during the period 16th to 23rd Dec’2011. at Hotel Dee Cee Manor, T. Nagar, Chennai
|Mrs. Beela Rajesh, IAS, E.D., HEPC, inaugurating the 7-Day Jute Bag Design and Product Development Training programme of IJSG & NJB & NCDPD at Chennai on 16th Dec'2011, by lighting the Kuthuvizhakku, in a traditional manner|
|A Senior Jute Entrepreneur lighting the Lamp at inaugural Ceremony|
The Training at Chennai with the specialized Practical & Visual training techniques is expected to provide innovative design and product development harmonizing the demands of international consumers so as to promote exports of diversified items. The reputed trainers, Ms. Amla Shrivastava, Product Designer and Crafts Facilitator and Mr.Rudy Rivera, Designer were the faculty members of the National Centre for Design and Product Development (NCDPD), India, an eminent organisation for Design & Product development under the Handicrafts Development Commissioner (Handicrafts), Ministry of Textiles, Government of India, will be conducting the whole training programme, at Chennai.
|Chief Guest making inaugural address at the event|
Mrs. Beela Rajesh, IAS, Executive Director, Handloom Export Promotion Council (HEPC) inaugurated the Training programme, by lighting the traditional “Kuthu Vizhakku” at Chennai on 16th Dec’2011 at 10.00 a.m., at Hotel Dee Cee Manor, Chennai. Nearly 31 Jute entrepreneur, representing Export, design and manufacturing firms/ units, from Chennai, Madurai, Coimbatore & Bangalore, were participating in the Design and Product Development training. Mrs. Beela Rajesh, IAS, in her inaugural speech, spelt out the necessity of the Training, for the Jute entrepreneurs, and also pointed out that, this Training programme, will sharpen their skills and make them to be prepared for International challenges and to focus towards “Green Marketing”.
Chief Guest, in her inaugural address, appraised the developmental schemes of NJB and also invited the participants to make use of HEPC’s promotional events, including the “India International Handwoven Fair” to be held at Chennai, in march’2011, through NJB. .
Shri. T. Ayyappan, Market Promotion Officer, Southern region, in his Address, welcomed the gathering and also highlighted the background of this Training programme, pointing out that, this programme is second of its kind, after DHAKA training programme. Further he also pointed out that Jute export has increased from Rs.859 Crores in 2009-10 to Rs.1,854 Crores, in 2010-11, and indicated the Trainees to make use of such scope in the Jute Exports, and to come out with various Designer products, with Positive approach, and to project their Jute products, in tune with “Go Green” concept, prevailing in US & European markets. The Jute Crafts Design Contest to be held at Tirupur on 28th Dec’2011, was also indicated to the Jute participants.
In this training programme of International Jute Study Group (IJSG), nearly 30 participants from Chennai, Madurai, Coimbatore, Bangalore & Trichur are participating and taking advantage of the programme. Shri. Suresh Babuji, Dy Director, MSME&DI, Chennai, in his address, highlighted the importance of various schemes of MSME&DI and also co-related the benefits of various Joint programmes of SISI & JMDC, in encouraging the Jute entrepreneurs, both in the Entrepreneurial angel & marketing angle. Mrs. Janaki Ananth, President, South India Jute Association, provided the Vote of Thanks